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New Marketing Alliance
(Clinton) -- Clinton area to join QC business marketing efforts
A couple of business development efforts are ready to join a new regional marketing alliance.
Clinton Area Development Corporation Director Steve Ames told the Clinton County Board the regional partnership formed a few years ago of Clinton, Scott, Jackson, Muscatine and Cedar Counties have disbanded because there was not a lot getting done.
Ames along with DeWitt Development Director Tammy Petsche said they would propose the Quad City First effort to market the region for development. Ames said it made sense because the area is tied to the Quad City with transportation and workforce. He says it “makes sense align our resources.”
He says this would be external marketing initiatives. Ames said that means to draw new business to the area and when we are out selling the region they are selling the entire region including the Quad City which ‘broadens out portfolio of sites.” The CRDC head says representatives from other parts of the region will also be marketing the same regional sites.
Petsche says the DeWitt Development Organization supports the new regional effort. She they could not afford to go out and sell the region. Petsche says the more you can show a prospect the more excited and willing the company is to look at the region.
Ames said the CRDC will approve the effort at the next meeting and Muscatine and Jackson Counties likely will join the new effort. He says the state is encouraging more regional efforts.
Ames was asking the County Board for approval of spending $5,000 already allocated to the marketing effort for joining the new regional effort.
Ames said the there is $8,700 the county had already allocated, but had not been spent yet and this would leave 37-hundred dollars ‘in the bank.’
Ames said this would be a one year effort to determine how the effort would work in presenting non-biased information about the region from any representative making a presentation.
The board approved the initial change.
Written 9/17/2012 by Dave Vickers - KROS News
